Advertising or display device



Feb. 14, 1928.

.J. B. CARROLL ADVERTISING OR DISPLAY DEVICE Filed May 25.

Patented Feb. 14, I928.

OF E

JOHN B. cannon, on OAK PARK, rumors.

ADVERTISING on nIsr AY DEVICE.

Application filed May 25, 1925. Serial No. 32,673.

V This invention relates to that class of advertis ing ordisplay devicesor articleswliich are adapted" to be used for advertising or for similaror otherpurposes,

5 v The principal'ob'ectof the lDVGBtlOILlS to provide simple,economical and-eff cient advertising or display device or article ofmanufacture adapted; to be used for advertising or similar or otherpurposes.

Otherand further objects of the'invention will appear from thefollowingdescription and claims, and from an inspection of theaccompanyingdrawings, which are made a part hereof. I

Theinvehtion consists in the features, combinations,"details ofconstruction and arrangement of" parts herein described and claimed. y iJ In the accompanying drawings enclosing or enveloping sheet member orblank as it would appear before being folded over the innern'iovablemember, and showing an inner movable member formed 5 of'sheet material,as it would" appear before being folded andbefore beingenclosed by orwithin the 'outer1nember;

Fig; 2 is a'sinnar view of the parts shown in 1, but showing o'ne'of themarginal 3U leaves o'f the outer member infoldedover'the inner member,and opposite marginal leaves or' folded marginalportions of the innermovable sheetmember folded over adjacent opposite marginsof the saidinfolded leaf theouter' enveloping member;

is a front or plan view ofthe-device shown in Figs. 1 asndf gshowing theouter.

l V a I marginal leaf of the outer enclosing or envel0p1ngm'emberfolded'over the inner sheet 7 4n member and inner or infolded'leaf of the out-er nember, and showing the opening in one side or inoneleaf of the outer envelopingmembei". adapted to expose parts of theinner movable sheet member and parts of the ir'rfoldedmarginal leaf ofthe outer or (map ingm mberO1- shet; 1 Fig. his. a similar front or planview of thedevicd slio-iaj n in Fig; 3, showin the in-v ner movable.sheetniember in'a position into so which. adapted to be move'd from'the position mwvhiclh it is shown in Fig. 3;? and Fig. 5 is .a central'sectional view taken on line .55.v of Fig. 3, looking in thedi'rectioniri'dieated by the arrows.

-3 are 1 Fi ure '1 is a )lan view showing an enter" I neonstrueting aimproved advertising in accordancewith my invention, 1 provide an outerenclosing orenvel'opmg member 1 portion 5 on or attached to and bypreference integral 'with an opposite margin 6. An opening? is formed,by preference, in the outer marginal leaf-or folded marginal portion 3of the outer enveloping member or e'nvelopel, said leaf being cutaway-t0 form saidopening." The leafil thus has opposite sidemarginalporti'ons9 and. 10 on opposite sides'of saidopening, and-has top andbot;tom n'iargins 11 and 12 at the top and bottom extremities of saidopening, thus forminga suitable frame for the opening 7.

The marginal leaf 5 of the outer, enclosing or enveloping meinber,*wl1icl1 is-adapted to be folded inwardr'is, by preference, providedwith an: opening 13 therein. said marginal leaf" 5 having a connectedside margin 14: on one side" of said opening and a side margin 15; ontheopposite-side ofsaid opening 13 from the-'margin 14, and, top and bottommargins 16 and 17, respectively, one above and the other below saidopening 13. (See Figs. 1 and 2.) p

An inner movable sheet member 18 is -movably 'or slidably mounted:inside of the outer enclosing or enveloping member, 1, and consistsof'orc'ompr1ses,by preference, a'mam sheet bodyport-lon,19 of slightlylesswidth thantheback or sheet body portion 2 of the with said marginsrespectively. The folded margin 20,;with which the topmarginal leaf 2:2is eonnected,-andithe folded margin or marginal portion 21 with whichtheimarginal leaf 23 isfconneeted, are thus disposed transversely With,respect to" the direction of movementrof l the movable nner member,

1 and are "at right angles witlr respectto the opposite guiding mar-gins4; and 6 of the outer enveloping member 1.

: The opposite fold'dmargms or marginal portions 203 and 21. of; theinner movable sheet member 18 are spaced apart a sufiicient dis-. tancefrom each other so as to admit therebetween the sheet 5 of the outerenvelope member 1 which in its infolded position, as 5 shown in Fig.2,'extends across the opening T in the outer envelo 'iing or enclosingmem her 1 and between and in position to be overlapped by said upper andlower marginal leaves 22 and respectively. The to inner movable sheetmember 18 is readily movable from the position in which it is shown inFig. 41, to the initial or normal position in which it is shown in Figs.2 and 3, and also in Fig. 5.

The marginal sheet 5 of the outer enveloping meml'ier 1 having beenfolded inward over the movable sheet;- 18 and. into position to extendtransversely across the "opening 7 and to be overlapped by the marginalleaves 2 and of the inner'movable sheet member 18, as shown in Fig. 2,the outer marginal leaf 3 is then folded over the ii'it'olded leaf 5 andover the leaves 22 and 22-; of the inner movable sheet member l8, andthe outer margin 9 f theouter marginal leaf 3 is attached to the margin14 of the infolded leaf or to the margin 6 of the backer sheet bodyportion 2 of the outer enclosing or enveloping member 1, by means'ofglue or other suitable adhesive material or connecting means, theopposite ends between which the folded marginal leaves 22 and 23,respectively are located, being left open so to permitfree movement ofthe inner movable member 18 be tween the oppositeparallel guidingmargins or marginal portions 1 and 6, which are connected or closed soas to form suitable guiding margins between which the inner 4.0 m vable.member 18 is adapted to be shifted or moved.

The flap or tongue 2i, for operating the inner movable member, is, bypreference,

forn'ied in one integral piece with the mar- 4.") ginal leaf or tlap onthe same extremity of said inner movable member, said leaf 23 being bentor folded from the position in which s shown in Fig. 1 to the positionin which it is shown in Fig. 2, thereby to permitting the flap 24 toproject beyond the 'toli'led margin of the leaf 23 and movable'n'ieniber 18 and between notched portions 25 in the leaf 3 and back orsheet body portion 2 respectively, so as to provide convenient 5.? meansfor enabling the operator to grasp the lap or tongue and operate theinner movable member or sheet 18.

From the foregoing it will be readily understood by those skilled in theart to which on tins-invention relates, that by moving the inner movablemember or sheet 18 from the posit on in which it is shown in Figs. 2 and23 to theposition in which it is shown in Fig.

4. the leaf on the member 18 will cover upper or adjacent 'iual or transverse upper portion 16, and any picture, part of a picture, characters,words or printed matter thereon, and the lower or opposite marginal leaf23 will uncover and expose or display the adjacent or corresponding marinal portion or surface of the lower part 17 of the leaf 5, and anythingprinted, impressed or otherwise placed on said part 17 of said leaf. Andby moving the inner movable leaf 18 in an opposite direction, or fromthe position in which it is shown in Fig. 1 to the position in which itis shown in Figs. 2 and 3, the part 16 of the leaf 5 will be exposed oruncovered and the part or marginal surface iortion 17 of said leaf willbe covered or concealed from view.

ll: will also be readily seen that when the. inner movable sheet 18 isin the position shown in Figs. 2 and 3, one part of the surface of theinner movable sheet 18-for example, the central part or surface portion26 of the said movable sheet 18will be exposed or uncovered by theopening 1 in said int'olded marginal leaf 5 of the outer envelopingmember 1. It follows that when the inner movable sheet member 18, withits marginal leaves or folded marginal portions 22 and is moved from theposition shown in Figs. 2 and 3, the part 26 of the inner movable sheetmember 18 which was previously uncovered by the opening 13 will becovered or concealed by the marginal leaf 23, and another and differentpart of the surface of the inner movable sheet m mber 18 will beuncovered or exposed to view, such for example, as the partor surfaceportion 27, as shown in Fig. 4.

The top part of the picture shown in the z-iccompanving drawings is onthe upper marginal leaf or flap 22 of the inner movable sheet or slide18, the middle part of said picture being on the part 27, above the wordIt, the word It being on the part'2ti. and the word Gets being on thebottom marginal leaf or flap 23 of said inner sheet 18. The word Pays ison the reverse side of margin 16; and the lower part of the picture andthe words Golden Eggs are on the reverse side of the margin 17 of innerleaf 5. See Fig. 1, also 2, and 1.) It will thus be seen that the outerenveloping member 1, of which the inner leaf 5 forms a part; and theinner movable sheet or slidable member 18, which includes parts 22, 23,26 and 27, each have printed or displaymatter thereon which is adaptedto be exposed or uncovered when the display matter or printed matter onthe adjacent portion of the otherone of said members is-con oealed, andvice versa.

I claim:

1. In a device of the class described, the combination of an outerenveloping member formed of sheetmaterial and having an op ning in oneside thereof, said. m ber till nessgees mounted inside of said outerenveloping member and betirel'en said guiding marginal portions ot thesame, a marginal leaf'on' said inner 'movable'sheet member,z1l1'tl'llfl()\-- able with the same into and out o'i 'exposed positionWithin saidopening, said marginal leatbeing adapted to overlap andalternate ly cover-and expose a surface portion of; said envelopingmember ivithin said openingand havingon'e edge connected \vithfandextend ing along a corresponding marginal portion of said inner movablesheet member in transverse relation to the direction ofmove ment of thelatter, said elements including means for limiting the move-mentor theinner sheet member with respect to the outer enveloping member, saidouter enveloping member and inner movable sh'ee'tmembejr rch havingdisplay matter thereon adapted to be exposed when the display matter onan adjacent portion of the other one of said members is concealed. v v,

2. In a device otthe class described, the combination ot'an' outerenveloping mjen'iber formed of sheet material and having an openinginoneside thereof said member having opposite guidingimarginal portionsadjacent .to corresponding opposite margins of said opening, aninnersheetmember movably mounted inside of said" outer envelope ing memberand bet-Ween said guiding marginal portions of the same, marginal leaveson said inner movable sheet member, and movable with the same into andout of exposed position Within said opening each of said marginal leavesbeing adapted'to overlap and alternately cover and expose a sur faceportion of said enveloping member Within said opening, each of saidleaves having one edge connected with and extending along acorresponding marginal portion of said inner movable sheet member-transversely With respect to the direction of movement of said inner movablesheet member, said elements including means for limiting the movement ofthe inner sheet memiber with respect to the outer enveloping member,said outer enveloping member and 1uner movable sheet member each havingdisplay matter thereon adapted to be ex saidfguiding marginal portionsof the same, sarctinner toldedsheet member comprising opposite marginalleaves" on; a-nd'int-eg-ral with opposite parallel marginsot said innermovable sheet member, said marginal leaves beingmovable alternately intoexposed position across said opening, said integral leaves oi said innermovable sheet member,

being disposed transversely with respect to the direction ofunovement ofsaid inner movable sheet member, and adapted to alternately cover andexpose adjacent surface portions or; said: enveloping member Within saidopening and retaining means-onthe inside o't the outer enveloping memberand adapted to be engagedby opposite marginal portions'of said innermovable sheet mem her respectively and acting to limit the movement ofsaid movable sheet member with respect to the outer enveloping memher,said outer el'lYGlOPlllg memberand. in nor movable sheet member eachhaving display matter thereon.adapted to be exposed when the/displaymatter on an adjacent portion otthefotlierone'of saidmembers isconcealed; H

, l; l'n'a d evice oft'the class described, the

e mbinaue or anfouter enveloping mem bcr formedjof sheet materialandhavingt an. opening in' one sidethereot, said member having oppositeconnected guiding margin alportions adjacent to corresponding op-,posite' margins of said opening, an inner sheetun'ember movably mountedinside or saidfouter enveloping member and between said guiding marginalportions of the same, said inner movable sheet member eonipi ing abodyportion and integral told-ed mar-- ginal leaf port-ions on oppositemargins of said movable sheet member, each of said marginal leafportions'being movable with said movable sheet member nto and out otexposed position across said opening, and

lllii an inner leaf inside of and havingone edge connected'with saidouter enveloping member, saidjinnerconnectedleaf having a suri aceportion provided with display matter thereon, said surface portion beingadapted to extend across said opening and between the body portion andfolded leaf portions of said inner movable sheet member in position tobe alternately covered and exposed I by said marginal leaves of saidinner movable sheet member.

5. Ina device of the class described, the combination of an outerenveloping member formed of sheet material comprising a main sheet bodyportion having integral inner and outer marginal leaves on oppositemargins thereof, the outer one of said marginal leaves having an openingtherein, and the inner one of said leaves being adapted to ex tendacross said opening, and an inner sheet member movably mounted andcomprising a main. sheet body p rt on hav ng i g opposite marginalleaves in movable overlapping relation to corresponding parallel marginsof the inner leaf of said outer enber formed of sheet materialcomprising a main sheet body portion, integral inner and outer marginalleaves on and attached to opposite margins of said main sheetbody portion, the outer one of said leaves having an opening therein and theinner one of said leaves being adapted to extend across said opening, anopening in the inner leaf and an inner sheet member movably mountedinside of said outer enveloping member and comprising a main sheet bodyportion which extends across the opening in said inner leaf and betweenthe said inner leaf and the back of the enveloping member, integralopposite marginal leaves on said inn-er movable sheet member and inoverlapping movable relation to corresponding parallel margins of theinner leaf of said outer enveloping member and inside of said outermarginal leaf of said outer enveloping member and adapted to be movedinto and out of exposed position within the opening in said outer marginal leaf, said marginal lea es on said movable member being adapted toalternately cover and expose adjacent surface portions of saidoverlapped inner leaf, and said overlapping marginal leaves and theinner leaf member overlapped thereby having display matter thereonadapted to j be alternately covered and exposed within the opening inthe outer leaf of the enveloping member.

7. In a device of the class described, the combination of an outerenveloping mem ber formed of sheet material comprising a main sheet bodyportion, integral inner and outer marginal leaves on and connected withmargins of said outer lea't being attached to an adjacent margin of saidinner leaf, and

an inner sheet member movably mounted inside of said outer envelopingmember, and having marginal flaps along the upper and lower edges ofsaid inner 'movable sheet member, each in overlapping movable relationto a corresponding adjacent margin of the inner leaf of said outerenveloping member and adapted to alternately cover and uncover a portionof the surface of said inner leaf of said outer enveloping member, saidouter enveloping member and inner movable sheet member each havingdisplay matter thereon adapted to be exposed when the display matter onan adjacent portion of the other one of said members is concealed. 8. Ina device of the class described, the combination of an outer envelopingmember formed of sheet material comprising a back, inner and outermarginal leaves on and connected with opposite margins of said back, theouter one of said. leaves having an opening therein and the inner one ofsaid leaves being adapted to extend between said back and said outerleaf, and across said opening an inner sheet member movably mountedinside of said outer enveloping member, and marginal flaps along theupper and lower edges of said inner movable sheet member and intransverse relation to the direction of movement of said movable sheetmember, said marginal flaps being adapted to alternately cover andexpose adjacent surface portions of the inner leaf of said outerenveloping member Within said opening in the outer leaf, said -marginalflaps and said inner leaf of said enveloping member having displaymatter thereon adapted to be alternately covered and exposed by themovement of the inner movable sheet member.

Signed at Chicago, in the county of Cook and State of Illinois this 19thday of May,

JOHN B. CARROLL

